In previous General Elections, The Sun has boasted of its might in bending the minds of the electorate towards the winning party. Whatever the nation’s favourite tabloid said, voters were sure to follow.

Rupert Murdoch (OK, he’s rarely there) looked up-river from Wapping towards the Palace of Westminster every four years with a knowing sneer.

2010 will be different, thankfully. While I failed to agree with much of what the Rt Hon Ben Bradshaw had to say on Question Time last night, one point was spot on: social media and the internet at large will have a far bigger hold over votes than The Sun’s stance.

Following Obama’s strategy, political parties in Britain will be clamouring to use social media to tap into not only first-time voters, but us older timers who are scratching our heads about what the parties stand for and whether any of them are even worth voting for.

Commentators may be saying the election is already won, but once the keyboards get busy, every effort will be made to ensure the election is swung.

It almost might make British politics interesting, for a while.