As digital media makes the written word even more precious for PR and our Prime Minister shows us the full majesty of his English skills, here’s a list of the most persistent spelling errors PRs make:
1. Definately
2. Loose (when they mean lose)
3. Seperate
4. To (when they mean too)
5. Dependant
6. Privelege
7. Superseed
8. Licence (when they mean license)
9. Miniture
10. Embarass (tad ironic)
And then there are apostophe sins. But that’s another chapter.
And there is no such thing as a press invite.
Then there’s the curse of spell check. A colleague of ours, who shall remain nameless, sent a message to a client about catering for a press event. The spell check turned “bowls of food” into “bowels of food”.
Luckily, the client found it amusing.