A bit of a Friday post this one, but I’m in the mood.

Remember in 1980 (er, I do) IBM said the PC would never take off? Well Twitter may ultimately be a star that shines brightly then fades, but for the time being public relations agencies feel they must trumpet its significance regardless of how well their staff really understand it otherwise they’ll miss the party. Or they have people who do know about it but getting a bit too sweaty in their adoration of it.

So here are 10 verbatim quotes from agencies or their staff wanting to proffer their Twisdom (Twitter wisdom, see?) this year. Some seem like a load of bollocks, others are just so plain obvious that they’re amusing when prophesised. They’re ranked in no particular order – although I had one in mind and it was tempting:

1. “The influentials, celebs and dealmakers you invite will stay only if the conversation is
entertaining, valuable and interesting.”

2. “This has profound implications for the public relations industry specifically and for marketing generally.”

3. “Twitter’s future isn’t just about the people in it, it will also be a network for objects” (actually I quite like that one)

4. “Use Twitter as your scout for cool nuggets to add value to your dialogue with your colleagues and clients.”

5. “As Twitter has yet to hit the tipping point in terms of sign ups in the UK and growth is declining, outside of the Digerati I’m not even sure Twitter is the next Twitter.”

6. “Twitter has suddenly exploded……..”

7. “Peter Hay of PR Week did a great job by running the piece in the first place.”

8. “There are also general trends that people will check their Twitter accounts when they first get to work, at lunch time, and/or near the end of their work day.”

9. “..harness the power of the Twitter ecosystem.”

10. “I’m writing this from Starbucks”