Another clear example this week of why publishers need to sort out their approach to online headlines and overcome the current SEO constraints that water down our enjoyment.
Sun online: Bobsleigh girl’s split b-end gaffe.
Sun print: Plunge bob tear pants.
A way to transpose the brilliance of puns to the internet is the real Holy Grail of the future of journalism.









[...] This post was mentioned on Twitter by mynameisearl and Speed Communications, H Reuter Hapgood. H Reuter Hapgood said: RT @speedcomms: Online subbing: SEO barriers must be pundone http://goo.gl/fb/SNiM (@mynameisearl) [...]