Poor old conventional PRs. They may know a feature from a case study, but the social media world can all be a little bewildering. All that jargon, all that talk of conversation, all the stuff that you suspect may be an attempt to disguise something inherently quite simple.

But we asked ourselves a question at Speed the other day: do digital PRs, those people who only operate in the new media world, who may have numerous body piercings, understand conventional media and how it fits alongside new media in creating influence and managing reputation? Do they really know a stone from a sub?

I’ll be blogging more in the future about how our agency is approaching the great PR divide between digital and conventional in order to make sense of it all for clients.

But in the meantime, here’s a quick quiz for purely-digital PR people to see how much they really know about conventional media (and no banging on about how print is on the wane, we’ve heard enough). So please post comments below with answers to these questions.

In the world of conventional media (i.e. newspapers, in this instance), what is a?:

1. Stone
2. Delayed drop
3. Gash
4. Reverse stipple
5. Snapper
6. Flash
7. Sting
8. Snatch
9. Snout
10. Crosshead

(And don’t just use the web to look it up, be true to yourselves).

(And Andrew Smith of Escherman please don’t enter as we know you’ll get it all right).