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	<title>Comments on: The PR person of the future will be an utter know-it-all</title>
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	<link>http://www.speedcommunications.com/blogs/earl/2010/02/04/the-pr-person-of-the-future-will-be-an-utter-know-it-all/</link>
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		<title>By: Steve</title>
		<link>http://www.speedcommunications.com/blogs/earl/2010/02/04/the-pr-person-of-the-future-will-be-an-utter-know-it-all/comment-page-1/#comment-873</link>
		<dc:creator>Steve</dc:creator>
		<pubDate>Thu, 04 Feb 2010 16:54:46 +0000</pubDate>
		<guid isPermaLink="false">http://www.speedcommunications.com/blogs/earl/?p=412#comment-873</guid>
		<description>Thanks all for your comments - actually surprised that most seem to wholeheartedly agree!

Some more stereotypes:

- Agency MD, highly experienced, commercially astute, lives in denial that social media is anything other that a technology thing or a passing fad

- Account manager with split personality who is happy to use primitive and clumsy social media techniques to assist media relations but blasts colleagues for &quot;wasting time&quot; on Twitter. Has a point, yet also misses the point</description>
		<content:encoded><![CDATA[<p>Thanks all for your comments &#8211; actually surprised that most seem to wholeheartedly agree!</p>
<p>Some more stereotypes:</p>
<p>- Agency MD, highly experienced, commercially astute, lives in denial that social media is anything other that a technology thing or a passing fad</p>
<p>- Account manager with split personality who is happy to use primitive and clumsy social media techniques to assist media relations but blasts colleagues for &#8220;wasting time&#8221; on Twitter. Has a point, yet also misses the point</p>
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		<title>By: Caroline Allen</title>
		<link>http://www.speedcommunications.com/blogs/earl/2010/02/04/the-pr-person-of-the-future-will-be-an-utter-know-it-all/comment-page-1/#comment-869</link>
		<dc:creator>Caroline Allen</dc:creator>
		<pubDate>Thu, 04 Feb 2010 13:43:38 +0000</pubDate>
		<guid isPermaLink="false">http://www.speedcommunications.com/blogs/earl/?p=412#comment-869</guid>
		<description>The bootcamp approach is definitely the right way to go (I know from experience!) - social media should play a vital part in any campaign and anyone should be able to deliver them, not just digital specialists, as conventional media and social media are now becoming so intrinsically linked.</description>
		<content:encoded><![CDATA[<p>The bootcamp approach is definitely the right way to go (I know from experience!) &#8211; social media should play a vital part in any campaign and anyone should be able to deliver them, not just digital specialists, as conventional media and social media are now becoming so intrinsically linked.</p>
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		<title>By: Joel Turner</title>
		<link>http://www.speedcommunications.com/blogs/earl/2010/02/04/the-pr-person-of-the-future-will-be-an-utter-know-it-all/comment-page-1/#comment-859</link>
		<dc:creator>Joel Turner</dc:creator>
		<pubDate>Thu, 04 Feb 2010 11:55:48 +0000</pubDate>
		<guid isPermaLink="false">http://www.speedcommunications.com/blogs/earl/?p=412#comment-859</guid>
		<description>Good post. We are definitely thinking about what skills we&#039;ll require in the future as more and more of our activity moves online. It think an SEO consultants in particular will find themselves in strong demand from PR agencies and vice versa.</description>
		<content:encoded><![CDATA[<p>Good post. We are definitely thinking about what skills we&#8217;ll require in the future as more and more of our activity moves online. It think an SEO consultants in particular will find themselves in strong demand from PR agencies and vice versa.</p>
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		<title>By: Becky McMichael</title>
		<link>http://www.speedcommunications.com/blogs/earl/2010/02/04/the-pr-person-of-the-future-will-be-an-utter-know-it-all/comment-page-1/#comment-853</link>
		<dc:creator>Becky McMichael</dc:creator>
		<pubDate>Thu, 04 Feb 2010 11:43:28 +0000</pubDate>
		<guid isPermaLink="false">http://www.speedcommunications.com/blogs/earl/?p=412#comment-853</guid>
		<description>Great post as always Mr...made me smile.  glad the brekkie went well. Becks</description>
		<content:encoded><![CDATA[<p>Great post as always Mr&#8230;made me smile.  glad the brekkie went well. Becks</p>
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