Time for another quick literary snorkel into the progress on the book on PR that Stephen Waddington and I are writing.

Chapter three is nearly done. It’s a fairly meaty one, covering the stinker of a word that is disintermediation – cutting out the middle-man.

There will be a full preview of the whole book here in due course (i.e. once the bleedin’ thing is finished) but in the meantime here’s what the third chapter covers:

- What disintermediation means for brand risk: how to make sense of media change rather than just sweating about gaining some sort of control.

- Where the power base lies and how it may evolve: the ‘wall’ of old media and how influence is changing.

- The art of conversation: are brands, honestly, up to it?

- The mashing up of future media: how one media will emerge, and the reputation management implications for brands.

- Media everywhere: how content delivery and accessibility is altering reputation and brand engagement.

- Media planning in a converged media world: command versus control, and how to plan and chart editorial influence when the rules have all changed.

More soon.