Amidst the mountains of jizz I receive every day about how wonderful social media is and how groundbreaking campaigns are making the earth move for marketeers, one novel and fascinating trend is the use of 1990s-style rap to communicate important points.

Now I’m all for livening things up and innovating in the delivery of messages, but for me this type of pap-rap should have been buried along with three-sizes-too-big jeans, an insistence on wearing Raybans in half-lit rooms and the worship of Adidas shelltoes in mauve.

First it was the Cisco intern rap. It looks like the chap took it upon himself to do this, but of course looks may deceive.

Now Amazon is getting on it, even using the maligned music medium to communicate the salient points of acquisition news.

Should the PR industry be looking to adopt a similar approach to communicating its challenges as it goes through modernisation pains? If so, some covers that might be worth of exploration:

Snoop Dogg – What’s My Brand Name?
Notorious B.I.G. Featuring Puff Daddy – Less Money, Mo Problems
Will Smith – Gettin’ Digi With It
Puff Daddy Featuring Mase – Can’t Nobody Hold Me Social Media Buzz Down
MC Hammer – You Can’t Measure This