All hail the Local Government Association. Finally, someone had had the balls to really take on the scourge of business bullshitspeke and attempt to choke the life out of it. And advocated a Churchillian approach to communciation – simple and clear = powerful and memorable.

In a list of 200 “banned” examples of awful jargon, the LGA blasts (if that, indeed, is not overstating the reaction and therefore appropriate terminology) such sins as:
- Benchmarking
- Seedbed
- Slippage
- Value-added
- Holistic
- Contestability
- Synergies
- Tranche
- Subsidiarity
- Potentialities

That’s right, ‘potentialities’. What a pile of toss.

What’s more, the LGA even got a good recession angle into the story, stating that the economic shambles makes clear communication even more important.

Brilliant job.