March 12th, 2009 by Steve

Out for the count: why lists can fall short

Lists are great on blogs. And for PR actually.

So forgive my shock when the Institute of Directors (I left a few years ago) emailed me with eight reasons why I should rejoin. The IOD is a very useful organisation, but eight reasons? Surely rounding up the list to 10 isn’t too much of a stretch? Here’s the email. My suggested extra two reasons:

- While not inexpensive, the biscuits provided with tea in the main meeting room at 116 Pall Mall are mighty fine
- Director magazine is actually pretty damn good and deserves to be highlighted more

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Dear Sir/Madam,

I would like to personally invite you to re-join the IoD, the UK’s largest professional network for business leaders.

There are critical reasons to re-join in the year ahead. IoD membership is one of the most cost-effective methods for maintaining your competitive edge in the challenging business climate of 2009.

Re-join today for the following free business support:

  1. Access to exclusive IoD meeting premises across the UK
  2. Specialist business tax and legal advice is only a call away
  3. Easy and quick access to business information
  4. One-to-one business advice on an extensive range of topics
  5. Exclusive online networking with the IoD Group on LinkedIn
  6. Advertise your business to 60,000 decision makers on our business directory
  7. Access to our award-winning specialist business research team for prompt support
  8. Insightful commentary and reviews on current business topics in our IoD publications
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