Our company is doing a brave thing on Friday.

We’re moving offices, having committed to a new lease in the heart of London’s West End and made investments in back-office, sales and facilities.

While not truly palatial, the new place is several steps up from the office I’ve been working in for eight years. And we’ve done it at a time when most PR firms are living fairly hand-to-mouth and wouldn’t contemplate this degree of risk.

Crazy? No. It’s a good time to do property deals. But more importantly, it’s a good time to invest shrewdly in success beyond the recession. The new office will be a fresh start for the team, a step up for clients and offer better facilities for media briefings, meetings and the all-important banterous teasing of colleagues.

A bold move, but I’m looking forward to looking back in a few years time to recall how we had the guts to go for it in the depths of a recession.