Visit speed website Earlin' PR abuse home
April 17th, 2009 by Steve

Rock solid: FT on AC/DC

Want an illustration of why journalism has enormous value and digital media will change it rather than kill it? See the Financial Times review of last night’s AC/DC gig.

A wonderful review, written with the barb and pace needed to convey the hack’s scathing view of the experience. Many other media types could have covered the event, none have the platform or the editorial scope to cover it this way.

As a hack, reviews were one of my favourite jobs. You knew people really read them, you knew they’d be opinionated about what you wrote and often call in to slag you off, and you had the power to bejewel or crush a performance or film with a few short words. Quite a dangerous toy.

But this capability is what journalism must cherish and as it modernises in a digitised world. Rock on.
Donnington. When they were younger.