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	<title>Earlin&#039; PR abuse &#187; AC/DC</title>
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		<title>Rock solid: FT on AC/DC</title>
		<link>http://www.speedcommunications.com/blogs/earl/2009/04/17/rock-solid-ft-on-acdc/</link>
		<comments>http://www.speedcommunications.com/blogs/earl/2009/04/17/rock-solid-ft-on-acdc/#comments</comments>
		<pubDate>Fri, 17 Apr 2009 09:58:53 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[AC/DC]]></category>
		<category><![CDATA[Financial Times]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[reviews]]></category>

		<guid isPermaLink="false">http://www.speedcommunications.com/blogs/earl/?p=135</guid>
		<description><![CDATA[Want an illustration of why journalism has enormous value and digital media will change it rather than kill it? See the Financial Times review of last night&#8217;s AC/DC gig. A wonderful review, written with the barb and pace needed to convey the hack&#8217;s scathing view of the experience. Many other media types could have covered [...]]]></description>
			<content:encoded><![CDATA[<p>Want an illustration of why journalism has enormous value and digital media will change it rather than kill it? See the <a href="http://www.ft.com/cms/s/0/50b46d3c-2ae7-11de-8415-00144feabdc0.html">Financial Times review of last night&#8217;s AC/DC gig</a>.</p>
<p>A wonderful review, written with the barb and pace needed to convey the hack&#8217;s scathing view of the experience. Many other media types could have covered the event, none have the platform or the editorial scope to cover it this way.</p>
<p>As a hack, reviews were one of my favourite jobs. You knew people really read them, you knew they&#8217;d be opinionated about what you wrote and often call in to slag you off, and you had the power to bejewel or crush a performance or film with a few short words. Quite a dangerous toy.</p>
<p>But this capability is what journalism must cherish and as it modernises in a digitised world. Rock on.<br />
<a href='http://www.youtube.com/watch?v=k816dPQyPAM'>Donnington. When they were younger.</a></p>
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