February 15th, 2010 by Steve

10 things not to say in a PR job interview

First, a disclaimer: Speed has been interviewing recently so has seen quite a few prospective recruits, and these comments are not specifically about any of those interviews.

Apart from the one that was quite weird, but that is probably obvious.

So seeing the comments of senior journalists this morning on what they look for when hiring reporters, I thought about how that compares with PR interviews.

I’m planning another blog post this week about PR salaries and career progression within agencies, so this is perhaps a good prequel.

Things not to say when being interviewed for a job at a PR agency:

1. I really like the thought of working in PR

2. I know quite a few people who work in PR and am really into reading the media, so I think it’s something I’d like to pursue

3. They’ve piled me up with so much work that I don’t think I can keep working there so I need to go elsewhere where I can do less work (yes, have had this one more than once)

4. I don’t really do anything outside work

5. I don’t really read the newspapers, I get all my information from social media

6. Really sorry I’m late, I misjudged how long the journey would take me

7. If I joined here, how quickly would I be promoted to account manager (fine to discuss, but not in this presumptuous way without any discussion of why you might be capable)?

8. What do you think my best qualities are?

9. With the ways things are today, I don’t think grammar and proper English really have a role anymore

10. Do you have a blog?

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April 30th, 2009 by Steve

Top 10 questions to ask in a PR interview

I was having a frank chat with a PR agency MD recently about how too many agencies hire lightweight people during boom years because they’re desperate for staff and cut corners at the interview stage. Harsh but, in my view, often true.

We got on to talking about what questions should be asked, and which agencies are infamous for asking oddball questions (like the biscuit one: you know who you are). And which questions really help to weed out the warblers in PR.

So here are my favourite 10 interview questions that agencies should be asking potential recruits when hiring in a recession, if indeed hiring in a recession becomes feasible, to help sort the wheat from the chaff:

1. Is this just about money?

2. Tell me about three stories in the news that caught your eye today.

3. If you had your own agency, what would it be like?

4. What do you like to cook (yes, this is wierd, yes I have a habit of asking it)?

5. Why is it that you think you’re good at your job?

6. You’re editing the evening news: PM to resign in scandal or tragedy leaves hundreds dead, which story do you run first?

7. What do your colleagues dislike about working with you?

8. Good grammar and attention to detail. Discuss.

9. How will agencies be selling PR services in years to come?

10. Define irony (this is my personal favourite).

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