How times change. Rainier grew to be an agency with a strong reputation in the technology sector (and a perennial iritant to some of its rivals).

Today we’re launching Speed, a new consultancy that will have Rainier as its technology team. Speed extends our reach into broader types of PR though, with corporate, business and consumer teams. And enables us to maintain our focus in each of these sectors while being part of a larger business with more clout and more ideas.

Speed is six months in the planning and hopes to make an impact at a time many PR firms are running for cover. I could wax lyrical on here about how we’ve instilled a modern approach, smarter methodologies and better measurement models. But that’d be blatant self-promotion.

My blog is now on this site. Expect your usual dose of frank and relentless insight.