There’s a bunch of blog postings that I’ve marked-up in my RSS reader over the last week or so to respond to but haven’t. So I’m going to try and crack through them before dinner. Here goes on print versus online, reading lists, social bookmarking, social media promotion and an apology for a misdirected press release.
Dodgy survey or are PR people deluded?
Andrew Smith has posted a critical analysis of a survey into the importance attached to online versus print by PRs. Parker, Wayne & Kent the author of the survey can’t have spoken to anyone at Rainier PR. I sat in a client review meeting yesterday for an account where we’d delivered 90 pieces of coverage (not including any syndication) over a six month period. The balance of online to print was 3 to 1. In the business-to-business sector buying decisions are increasingly made via the web. Any PR that doesn’t recognise the importance of online as part of the sales process, and a critical component of SEO, is in trouble. There’s either a lot of deluded PR people around or Parker, Wayne & Kent’s survey is flawed.
Keeping on top of reading lists
Dom Whitehurst questions the value of reading books versus exploring other aspects of culture. There has been a slew of social media and marketing books published recently and it is becoming almost impossible to keep up. Dom reckons that broadening his experience by exposing himself to life outside social media is far more beneficial than reading book after book. I completely agree Dom. I only ever read non-fiction books when I’ve had a personal recommendation. Otherwise scouring reviews from Amazon, reading the synopsis and watching a video summary where it’s available, is often sufficient to pick up the broad concepts. Do that and then follow Dom’s advice and go and explore other aspects of culture.
Is bookmarking social?
Alan Patrick questions the value of bookmarking when the web changes so quickly and Google makes it easy to track down recently visited articles. Sorry fella but I disagree. I’m a fanatical Delicious user for three reasons: (1) tagging web pages makes it very easy to revisit material on a single theme such as Northumberland or projects; (2) I’m a scrapbook and personal history junkie and love referring back and rereading material; and (3) Delicious make its very easy to share material using unique URLs based on the tag such as http://delicious.com/wadds/reading or http://delicious.com/wadds/restaurant.
Social media self promotion
Ben Matthews wonders whether people should blog and Tweet about their work and questions whether or not this form of self-promotion is appropriate. We’re in a fantastic period of social media where we’re only beginning to define the rules of engagement and etiquette. I reckon that as long as you are entirely transparent then there’s n
o harm done. That said my favourite blogs are almost all on topics totally unrelated to PR and social media. There is a very real danger that social media practitioners could become entirely insular but so far the crowd is self regulating and abusers are called out or ignored.
Press release spam
And on the subject of getting called out, anonymous Cheshire based blogger Diary of a Wordsmith pwned us this week for emailing our press release about summer silly stories. Sorry fella. To be fair I do split my time between London and Northumberland so have an acute awareness of the Westminster-led London media bias, but guilty as charged for spamming you with an irrelevant press release. We try our utmost to keep our media databases honed and target stories appropriately. My apologies for failing in this instance.
Have a good weekend all and thanks for listening.