Is it just me who felt a tad uncomfortable reading the news that UK councils have been asked to cut back on inter-department superfluous jargon?
I positively cringed as the BBC correctly translated that a ‘coterminous, stakeholder engagement’ was, in fact, a pompously-inflated-polysyllabic euphemism for ‘having a chat…’
Here are some of the worst offenders:
- Benchmarking
- Bleeding-edge
- Blue-sky
- Diarise
- Futureproof
- Going forwards/moving forward
- Leverage
- Liaise
- Thinking outside the box
- Ubiquitous
- Utilise
- World-leading
Dave Fleet also has a fantastic list of his top 10 most irritating phrases in PR.








