There are some excellent blogs out there which are great for provoking thoughts and ideas and challenging my own opinions. Some of the highlights from the last week or so are; why grads shouldn’t panic about getting a job, how twitter is changing hack/flack interaction and a review of the WSJ for the iPhone.

But one that really got me thinking was from David Hargreaves on Bitemarks. David talks about some discussions he’s been having with clients about ending the “experiment” phase of social media and joining up activity to form a tangible strategy.

What I think is interesting about it is that social media isn’t new anymore and specialist social media teams and agencies aren’t new, they are pretty well established. However, clients are still sitting on the fence. While our clients, across all practices, are starting to see the benefits from bits of social media engagement, they are still wary of committing to a social strategy when they aren’t necessarily sure of what the technology is and how it works.

It seems a lack of understood and well communicated processes is still major factor, as I blogged last month.