Yesterday , London was hit by flashmob enthusiasts yet again as T-Mobile organised a sequel event involving hundreds of Londoners singing along to hit tunes from The Foundations, Grease and Britney Spears. Unlike the previous flashmob event “Life’s for Sharing”, which was a complete shock to onlookers, T-Mobile had decided to spread the message in advance thus resulting in a huge turnout and reporters from nearly all TV stations.

Hosted by TV’s best looking presenter Vernon Kay, the event soon started to mirror a ” T4 on the Beach festival” or something similar – nothing out of the ordinary . This got me thinking – do we not need to be a bit more inventive when planning a flashmob? Surely a crowd of people singing along to the same songs happens at gig venues across the country every day? T-Mobile did a great job with its first famous Liverpool Street film because it WAS original and that is what gave it its popularity on YouTube. I will be interested to see how well the sequel plays out.