It strikes me that in current economic times, business PC manufacturers are missing a marketing trick and should be aggressively touting the benefits of organisational PC refresh.
Two reasons for this – usability and financial common sense. New PCs are obviously faster, making people more productive, but actually more importantly do make the user feel valued and help assuage job fears. With most organisations not investing in new soft
ware implementations a roll-out also keeps the IT department busy.
The financial common sense comes in as PCs are subject to depreciation so you don’t need to account for all the costs in one chunk. Newer, greener PCs should also be cheaper to manage and run. And of course, in a recession, there are plenty of good deals available.
So come on PC manufacturers – chase the market that is out there. Otherwise investment will be switched to iPhones and Blackberries as they are positioned as the business tools to ride out the recession.
