The Guardian celebrates 25 years of MediaGuardian, with a retrospective on the media industry. Unsurprisingly, the media in 1984 looked very differently to how it looked today.

Not a lot of looking forward. Talk of twatergies (c’mon, twitter strategy!) and Clay Shirky on the web being “the biggest media revolution since the printing press” but this week’s edition is nostalgia heavy.

Curiously missing is talk of public relations. Curious because advertising gets a look in. Advertising with its indulgent budgets, larger than life characters and big campaigns surely deserves this profile but why the snub to PR? Lots of us in PR like to think that our moment has come. If this is a printing press moment, the fundamentals of our job – conversation and persuasion – take on a new importance.

Twenty five years on from now I predict – safely and with no claim to be a visionary – that we won’t be reading MediaGuardian in paper form, but if we were there’d be at least a page on PR.