With car makers having a pretty tough time at the moment it is good to see that they appreciate the value of social media and are continuing to invest in it. Nissan seem particularly keen to get involved, earlier this week it was announced it would be one of the first brands to run pre-roll ads on YouTube and now it’s launching a ‘social media-themed new car’.

It’s positioned as being on a par with Twitter and Facebook as an ‘essential mobile device’…?! I’d  say cars have been pretty essential ‘mobile devices’ long before social media was around. Branding a vehicle as a tool to connect and share things with friends isn’t a bad idea and neither is utilising social media to get the word out there. But taking away the hyperbole, social media is conversation and a conversation themed car seems a bit, well, daft.