On my way out to buy lunch this sunny Monday, I was faced with a load of half naked men and women promoting ‘Bright House’ and its sponsorship of Home & Away. A patch that big in Leicester Square with a bouncy castle / volley ball court and two surf simulators must have cost a pretty penny but I wonder how well the campaign is going to work for them.

A quick twitter search revealed no chat about the stunt and having waited around for @rupinjapan from Speed’s consumer team to finish his turn on the simulator, I was surprised that not one of the pouting fake tanned promotions people came to talk to me about Bright House. I was there for a good 10 minutes and unless I came back and Googled the brand, I would never have known what it was. Makes one think about experiential marketing – can make a fantastic impact but 1) should be backed up by some sort of social media activity a la T-mobile and 2) if you are going to hire promotions people, you should dam well make sure they do some promotion!