Comments on: PR is just the job? http://www.speedcommunications.com/blogs/speed/2009/07/08/pr-is-just-the-job/ Just another WordPress weblog Fri, 12 Mar 2010 17:56:33 +0100 http://wordpress.org/?v=2.9.1 hourly 1 By: Matthew Watson http://www.speedcommunications.com/blogs/speed/2009/07/08/pr-is-just-the-job/comment-page-1/#comment-405 Matthew Watson Tue, 28 Jul 2009 09:59:28 +0000 http://www.speedcommunications.com/blogs/speed/?p=1166#comment-405 And the idea is copied yet again... http://www.metro.co.uk/weird/article.html?Wanted:_One_zombie,_%C2%A330K-a-year,_frightful_perks&in_article_id=709881&in_page_id=2 And the idea is copied yet again…

http://www.metro.co.uk/weird/article.html?Wanted:_One_zombie,_%C2%A330K-a-year,_frightful_perks&in_article_id=709881&in_page_id=2

]]> By: Nigel Charlesworth http://www.speedcommunications.com/blogs/speed/2009/07/08/pr-is-just-the-job/comment-page-1/#comment-230 Nigel Charlesworth Fri, 10 Jul 2009 09:44:33 +0000 http://www.speedcommunications.com/blogs/speed/?p=1166#comment-230 As a PR person I love this campaign. It's funny, media friendly and above all, cheap (sorry, cost-effective). It's a bit like the Tourism Queensland idea, perhaps inspired by. Nevertheless, it's a good one and will delivery more reach than any advertising campaign they would have spent good money on. Advertising is key to reinforcing the price, directions, incentives and call to action though - so it has its place. Just shows how PR can pave the way for greater footfall by creative campaigns that connect with people and so, with the media. As a PR person I love this campaign. It’s funny, media friendly and above all, cheap (sorry, cost-effective). It’s a bit like the Tourism Queensland idea, perhaps inspired by. Nevertheless, it’s a good one and will delivery more reach than any advertising campaign they would have spent good money on. Advertising is key to reinforcing the price, directions, incentives and call to action though – so it has its place. Just shows how PR can pave the way for greater footfall by creative campaigns that connect with people and so, with the media.

]]>