PR 101 tells you that you need to develop a third-sense antenna for tracking industry issues may be relevant to your client.

Every PR company has their own name for it: news-jacking, issue jumping, trend tagging – but let’s be fair, a rose by any other name would smell just as sweet ;o) Any PR worth their salt is like a raved dog when an issue breaks and they want to get in first with their client comment.

I mention this because sometimes I see examples in the media that can only be described as shameless and I am rather annoyed I didn’t think of them.

The most recent and, in my humble opinion, FABULOUS example was by accountancy firm Baker Tilly that jumped on the release of the film Harry Potter and the Half-Blood Prince and worked out that Hogwarts wouldn’t be able to retain its status as a charitable independent school without offering almost £1m in bursaries to disadvantaged magic folk.

Its fun, interesting & refreshingly NOT about the “current economic climate.” Pure genius!