By Clare English, Consumer

The ever-growing Primark brand is known for selling clothes at the budget end of the market. The company’s success is based on sourcing supply cheaply, making clothes with simple designs and fabrics, only making them in the most popular sizes, buying stock in huge bulks and varieties and not advertising. Yet, rebranded by fans as Primani, its cost-effective, stylish and excessive stock of goods has quickly become a household name for the average Briton.

However, despite this, some would still prefer to keep Primark as a guilty pleasure, laughing off any purchases from the store as a ‘one-off’.  Nonetheless, it is hard to denounce quality when you experience it, and Primark’s make–up range, launched this year, has been recommended across many blogs and independent reviews.  With pocket-money price tags, hypo-allergenic and vitamin enriched formulas and bright, quirky packaging, these products deliver a quick and affordable beauty fix with impressive results.  With excellence in its merchandise, should we be embarrassed to hail quality substance for fear of being labelled as un-stylish?