You must have been hiding in a hut, on top of a mountain, and had no communication with the rest of the world over the past 18 months to not have heard of Twilight,  Stephanie Meyer or most importantly, the delicious Edward Cullen.

Now I’ve read the books, seen Twilight the movie (wanted to be in it) and yes I’ve already scheduled a cinema visit next week to see the eagerly anticipated sequel, New Moon (out today), but that’s as far as I’ve gone.

Not far enough or as some, according to this week’s feature story in Stylist.

The article aptly titled ‘Twilight Moms’ (TM’s), explores the growing number of married, mothers who are obsessed with all things Twilight, so much so that they’ve neglected their kids, domestic chores and marital duties. Once I’d giggled my way through the feature, I was left even more curious by this inappropriate love affair between TM’s (who let’s be honest should know better and are quite clearly in the midst of a mid-life crisis) and these nubile, young adult males.

I didn’t have to go very far – the web is littered with fan sites dedicated solely to mother’s who spend all day fantisising about 17 year old fictional vampires instead of doing the ironing!

Top 5 favourite (cringing) finds:

1. Twifans
2. TwilightMOMS
3. Twilight Moms Facebook Group (2,400 members)
4. The Twilight Moonlighter
5. Confessions of a Twilight Mom

Lesson of the day – don’t presume to second guess your digital audience. Who would have thought middle aged women would have been spending more time online than their daughters, lusting after RPattz . . .