Google firmly staked out its intention to replicate its lead in web advertising in the mobile industry this month with its $750 million acquisition of AdMob. Advertising is deemed a crucial mechanism for monetising mobile content.
Mobile advertising is red hot, characterised by more than a dozen mobile ad networks. AOL, Microsoft, and Yahoo have all made acquisitions in the last 24 months in a bid to stake a claim on the sector.
AdMob has been a Speed client since it launched in Europe in September 2006. Team leader Lucy Wimmer explains in the story below how we’ve helped build its profile, initially in the technology sector, then amongst advertising agencies, and latterly in the national and business media.
Although Google offers many forms of mobile advertising, its focus to date has been on mobile search ads, while AdMob’s focus has been mobile display ads and in-application ads.
