When Speed signed AdMob up as a client in 2006 mobile advertising was the new kid on the block. As well as establishing its brand in the UK, AdMob was faced with the challenge of driving mainstream awareness of mobile advertising and moving the perception beyond SMS.
To achieve this, the launch PR programme focused on introducing AdMob to the mobile, telecoms and technology press, with briefings supported by technology demonstrations.
Once AdMob was firmly positioned as a mobile advertising leader in its key trade media, our attention turned to building AdMob’s profile in the marketing and advertising media and educating the national press about mobile advertising. Using customer stories, statistics-driven news based on AdMob’s Mobile Metrics report, opinion pieces and proactive comment on relevant news stories, the company’s media footprint extended to the likes of Media Week, New Media Age, Marketing and Revolution.
Then came the iPhone. With its user-friendly interface and fixed rate mobile web pricing, suddenly everyone could see the potential of the mobile and the device proved to be a real catalyst for mobile advertising both in-application and in-browser.
The topic was placed firmly on the agenda of many national papers. As one of the world’s largest mobile advertising networks, a source of invaluable statistics and an innovator in iPhone ad formats, the company has gained national coverage in The Times, The Sunday Times and The Guardian.
