Technology is a sector where things move quickly, and many a fortune has been made. And many an entrepreneur is all-too aware of how valuable PR can be in creating positive perception and excitement about a company ahead of a listing or sale.
There are few better indicators of this value than turning up to meet a client post-acquisition or float to see them stepping out of a new Ferrari. True, at the moment these incidents are few and far between, but an agency’s track record in working with fast-developing businesses and helping them to generate the right publicity in the build-up to the big monetary event speaks volumes about its commercial savvy. And it’s ability to make the key people rich.
This month saw Speed client AdMob, a company that the consultancy started working with when it had just one employee in Europe, sell to Google for $750 million. It’s the latest in a long line of clients that we’ve worked with through the rough and the smooth as they’ve rocketed to become acquisition targets or stock exchange darlings. Acquisitions in particular are an important accolade, and over the years we’ve worked with businesses that have achieved substantial valuations.
