A mother has recently called for a boycott of The Early Leaning Centre who, she claimed is much worse than any other retailers when it comes to the ‘pinkification’ of girls’ toys.

According to the website, Pinkstinks ‘is a campaign and social enterprise that challenges the culture of pink which invades every aspect of girls’ lives.’

It is also backed by Ed Mayo, co-author of Consumer Kids and Secretary General of Co-operatives UK, the network of democratic businesses.

Putting the concept of the campaign aside and whether or not you actually agree with it, you can’t help but notice that what was first the opinion of just one mother of two girls (backed by her sister, a mother of two boys) is slowly but surely turning into an online revolution.

Another example which shows that parents know how to use social media and can easily spread their opinions, rally other parents and make retailers listen to them, whether they want it or not. Between their blog, their Twitter account, their Facebook group, their online shop, and even their newsletter, they are ready to fight and we should all be warned.