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January 25th, 2010 by Marie Efthymiou

January Blues . . .

According to a survey conducted by Sky Broadband, today is the poorest day of the year for us Brits. What is it with Sky? They’re always poised and ready to remind us just how dreadfully gloomy January is – remember the story they issued back in 2005 as part of the Sky Travel publicity campaign, where British psychologist Cliff Arnall created a scientific formula to explain why the third Monday in January is the most depressing day in the year – now known as ‘Blue Monday’.

I’ve only just got over last Monday, now to be told that I’m skint as well as depressed?!

I’ve looked into this a little further and discovered another five (un-scientific) reasons to why we should hate January:

  1. Detox/diet – nothing but faddy diets and detox regimes, when let’s be honest all we really want is sausage & mash and a mega bar of Galaxy chocolate
  2. Celeb workoutDavina’s doing it, Coleen’s done it, even Hannah Waterman’s got one – is no-one safe from the invasion of spandex clad c-class celebs?
  3. January sales – at no other point in the year would you consider that item to be a good, well-thought out purchase
  4. 6 week month – we’ve been eating nothing but own brand baked beans on toast for the past three weeks
  5. Vogue – the fashion pages are filled to the brim with bronzed models sashaying round in SS’10 collections, yet it’s only +2° outside
January 25th, 2010 by John Brown

The power of lunch

I like eating lunch.  I also like my work. So over the past few weeks I have had the immense pleasure of combining both in the form of a face-to-face briefing programme for a new client.

Now, when it comes to brand spanking new businesses, raising their profile amongst key journalists and bloggers is basically their bread and butter. When looking at ways which I can do this, I am faced with a barrage of new media tactics. Viral videos, Facebook Ads, iPhone apps, Twitter campaigns – the list is endless.

These are all excellent ways of generating interest, so long as they are done well. Yet, call me old fashioned (I can guarantee you I have been called worse), nothing quite beats getting a client sat in front of a journalist and get them chatting. Face-to-face briefings add depth, character and personality to a new company and the people behind it, much more than any introductory press release, handy iPhone app or innovative PR stunt ever will.

With start-ups, the founders tend to be very passionate about their business. That passion can really come across in a face-to-face meeting and actually rub off on some of the most unanimated hacks in the media world, who suddenly find themselves asking more questions and formulating a story there and then – great news for the PRO, great news for the client and usually a smile from the journalist.

Of course, clients need to be briefed well to ease any nerves and you have to get your target media spot on but getting the right people meeting each other, discussing issues, sharing knowledge and drinking red wine is still one of the most powerful weapons in a PROs arsenal.

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January 25th, 2010 by Speed Budapest (Matt)

Speed Quiz: And the winner is.. @ashswindells

Aisling Swindells (@ashswindells) has won Speed’s weekly quiz. She correctly identified that John and Edward Grimes were 17 when they shot to fame on The X Factor. Aisling wins a case of wine!

Follow @speedcomms and every Friday at midday we’ll tweet a question. To take part simply send an @ reply with your answer. The winner will be randomly chosen at the end of the day and will be announced on the Speed Blogs and on Twitter on the following Monday morning.

Click here to find out a bit more about our weekly competition.

January 25th, 2010 by Steve

Daily News 25/01

Computing.co.uk – Latest music file could succeed the MP3

Norwegian technology company Back is to launch a new digital music file which will have additional content including lyrics, news updates and images embedded.

BBC – Engineers can learn from slime

The way fungus-like slime moulds grow could help engineers design wireless communication networks. Scientists drew this conclusion after observing a slime mould as it grew into a network that was almost identical to the Tokyo rail system.

IT PRO – Only five per cent of emails reach inboxes
Spam accounts for 19 out of every 20 emails sent, and ISPs aren’t doing enough to combat it, according to the European Network and Information Security Agency (ENISA).

The Daily Telegraph – Shares sale to net Google founders $2.75bn each

Larry Page and Sergey Brin are dipping into the Google cash register for a little pocket money. The co-founders of the search engine leviathan each plan to sell five million shares over the next five years and at the current price they will have another $5.5bn (£3.4bn) or $2.75bn each in the bank by 2015.

The Register – Brits left cold by mobile internet

More than three-quarters of Britons don’t use their phones to access the internet, a study has found. Worse, almost 40 per cent of smartphone owners – the very folk you’d expect would want to surf the web on the move – have never done so, or gave it a go once but won’t do so again.