Social Media Week takes place around the world next week. Governments are behind it. It’s about stroking the soft underbelly of our creative and media industries for financial gain. We’re hosting a show-and-tell breakfast on Thursday at our office on Leicester Square as part of the London effort.

This is quite an honour, as only really progressive agencies get to host it (providing they lay on good muffins). We’ll be talking about cutting through the hot air surrounding the PR potential of social media and telling how it really is, within the bigger picture of how conventional and social media co-exist. But you didn’t expect us to sit on the fence did you?

The inconvenient truth about PR spam: exposed

Speed is backing an industry initiative to address the issue of PR spam. We’re all aware of the issue but this proactive effort is a bid to tackle the 1.7 billion irrelevant press releases sent each year. We did think about spamming a press release about our commitment out to 1.7 billion people, but instead click here to find out more.