I vividly remember watching Gordon Ramsay spell out the basics to yet another hapless restaurateur. Between the expletives the point was clear – it wasn’t just about the f**ing food, it was about keeping the restaurant full and operating cost-effectively.

After Valentine’s Day I’d add another point – it’s about the Search Engine Optimisation. I was aware that a new restaurant had opened in nearby Bury St Edmunds (my nearest and dearest had told me), but couldn’t remember the name. Not wanting to give away my plans (or admit to not listening fully) I thought a quick web search would deliver a name or number.

Wrong. Even though the restaurant had a website, searching for Bury St Edmunds restaurants failed to turn it up. Eventually I got a number by cheekily calling a nearby pub for the restaurant name, but it was a time-consuming process. A less determined diner would have gone elsewhere and missed out on what was a very good and inventive meal. So time for restaurants to realise that simply sticking up a website is not enough – you need to plug it into what people are searching for if you want visitors.