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March 19th, 2010 by admin

Speed identity

Over the past year, lots of people have asked us about the inspiration behind our branding and the ink that splashes across our website. Thevisual identity of our site was developed with the help of Jason Tozer, aphotographer based in London who specialises in shooting objects in motion.

The ink splashes on our home page are influenced by the work of Japanese contemporary artist Shinichi Maruyama. In commissioning this original work our intention was to capture the tradition of print and the modernity of modern communication.

The result was a dynamic, fluid response to the brief and is used throughout the website, marketing materials and branding.

One Response to “Speed identity”

  1. speedcomms says:

    Speed Briefs: Speed identity http://goo.gl/fb/amvl
    This comment was originally posted on Twitter

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