If you have been working in PR for a couple of years or have dealt with, mingled with or shouted at PR professionals, then you must have come across what is commonly known as ‘a typical wanky PR expression’ – it makes you cringe when you hear it but for some reason you can’t stop using it, especially in front of your clients and it reminds you that, well, PR is also a typical wanky sector and you’re part of it.

After only a short chat amongst my colleagues, I have managed to compile a selection – feel free to use them if they aren’t already part of your PR vocabulary:

1. To ride the tiger
2. Bluesky thinking
3. To push the envelope
4. To step up to the plate
5. To throw it against the wall and see what sticks
6. To pluck the low hanging fruits
7. In a nutshell
8. Ducks in a row
9. To think outside the box
10. To touch base

In the Consumer team, we have recently adopted the term ‘ride the tiger’ as our new mantra – all management books agree that it helps to pull everyone together and brings that extra bit of motivation to a team, and in our case laughter.  We have since noticed that our mantra has taken on a life of its own and has now started an international trend.  Or so it seems.