After making our holidays cheaper, Easy Jet is now helping us tackle the burden that is to organise them.

We’ve all been there – already struggling to find a convenient date or place for a simple catch up with our mates, organising holidays with them can quickly turn into a nightmare of emails and planning (and that’s even before discovering that half of them snore).

The new Easy Jet Facebook application ‘Holiday planner’ appears as a lifesaving tool.  It’s quick and easy to use and allows users to select destinations, dates, budgets and invite friends to join the trip.

This is the first time that a travel company is offering full booking facilities through Facebook – it actually makes me wonder why no one else (erm, including me) has thought of it before.

It’s always great to see a brand being involved in social media for other reasons than because all its direct competitors are and they feel they need to do it too.

Easy Jet appears as an innovator (once again) by taking a step further and using social media for e-commerce: a wake up call for other brands to realise that there is a whole range of opportunities behind straightforward campaigns, however successful some of them are.