Every Wednesday, we’re asking 5 quick questions to a different blogger covering the technology space. This week we’re talking to Mark Kobayashi-Hillary, the blogger behind Computer Weekly’s The SocialITe.

1. What is The SocialITe all about?

It’s all about social media, online communication, and in particular how organisations use it.

2. Who is your audience? Why do you think they come to your blog for news?

The audience is a mix of people, but generally those in companies with communications responsibility. My blog is more about opinion and experience of what’s going on, rather than direct news.

3. What do you see as the hottest upcoming technology trend?

Publishing moving to an iTunes model… cloud-based services in the B2B world

4. In your opinion, who are the biggest trend setters in technology? How do you keep up with them online?

Impossible to define as it is always changing, but the people I follow and respect most for their tech views are Bill Thompson at the BBC, JP Rangaswami, Chief Scientist at BT…. generally though it’s a moveable feast and Twitter is the best way to keep track of what people are saying

5. Do you receive a lot of press releases and pitches from PRs? How do you think PRs should best approach bloggers?

I almost entirely ignore traditional press releases now – I would prefer someone to communicate on Twitter and have something to say rather than mailing a blanket release with a boring quote.

Photo by Flickr user markhillary, licensed under CC BY 2.0.