Each month we look at a specific community and digest the popular content covered by the media and discussed in a range of social forums. In August, we looked at the mobile space, comparing how the conversations differ, which organisations are getting attention and what is making the headlines.

After identifying and monitoring the influencers, we use a variety of free social tools, such as Twittertim.es, to pull out the popular stories. Today, TopGear’s blog post on the BBC’s battle to protect the Stig’s identity topped our community paper, receiving the most re-tweets in the mobile social media community. This attention was mirrored in the media, driving traffic to all the major news sites.

However, content doesn’t always cross over from the traditional media to the social media world. With both the traditional and social media communities growing and evolving, we’re committed to getting to know how they tick.

Next week, we’re publishing some insight into the mobile content space, tweet @becdaniel if you’re interested.