James Poulter posted a blog this morning about a PR candidate that had grabbed his attention via a Facebook ad. It’s a timely post. We recently closed the application process for the 2011 intake of Speed graduate recruits.
Surprisingly less than 20 per cent of the latest round of graduates used social media as part of their job application. And that’s despite us baiting graduates to be creative and blogging about the types of applicants that have attracted the attention of PR bosses in previous years.
Of the 70-odd applicants many weren’t personalised in anyway whatsoever, several contained basic spelling and grammatical errors, and three were received after the deadline passed. I could go on. The point is you aren’t doing yourselves any favours and you’re wasting your time.
We did receive some very innovative applications from graduates that had clearly done their research. We’re about to invite eight candidates to join us for a day at Speed in March as the next stage in the process.
If you’re a PR grad looking for a job in the PR industry this year Ben Cotton maintains a useful list of graduate schemes. But be warned. Make sure your application does you justice.