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March 28th, 2011 by scottmclean

Content with no content?

Here’s an interesting question for you, how long do you think hardware manufacturers can continue to just produce hardware and no content? The thought occurred to me as I sat on the train working on my HP laptop whilst listening to music on my iPhone.

One of the critical success points of the iPhone (or iPad or iPod for that matter) is that it is not just the hardware that is good but the content that goes with it, be it iTunes or apps. But my HP laptop is just a laptop. Hardware is now a commodity. All the content comes from other companies and I could just as easily swap it for a Dell or Acer and care not a jot.

And yet as a platform for accessing content, surely these devices could be doing a whole lot more? So HP, Dell and Acer, if I hear of you considering content for your laptops and other portable computers then I’ll buy shares.

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