Clare English and I had a coffee yesterday with Cliff Eldridge at The Team to discuss ways that social media is being used as a means of internal engagement. Employees as organising themselves on social networks such as Facebook, LinkedIn and Twitter, so why would a brand build its own network?
Beyond this Cliff reckons that there is a huge opportunity for brands to connect the virtual world with the physical world and vice versa as a means of educating and engaging with audiences internally within an organisation.
He cited QR codes which are starting to be used to connect print with online. Scanning a printed 2D code with a smart phone typically returns data or links to web site. Cliff exploring ways that QR codes can be used to help people explore a physical space.
Neville Hobson recently spotted this Flickr group of QR codes in the wild and blogged that despite an apparent surge in the use of QR codes smart phone penetration and consumer awareness remain the main barrier to use.
I’d add interesting applications to Neville’s list. I spotted a QR code on the back of a Pizza Express flyer at lunch today. Scanning the code with my iPhone launched an application with information about pizzas and pizza dough. Its fun but its not compelling enough to persuade me to use QR codes as a matter of course.