For those of you who have slept through the past year and a bit Cadbury was brought out by Kraft in Jan 2010 leaving a bitter taste in the month of most of the UK’s population. Job losses and factory closures ensued adding another blow to the UK’s economic climate.

So what happened next? Well it didn’t turn out too well for Kraft as their net profit fell by 24%, however that is net profit so it isn’t like they’re hard done by!

What is interesting is how they are now using different experts to produce new products in order to differentiate themselves from their competitors.

October saw the launch of the new Cadbury Bliss Bar. After throwing a generous amount of money on a digital, TV and PR campaign at the end of last year today was the first time I had even heard of the bar which has been positioned as “the most pampered chocolate bar in the world”.

I love chocolate as much as the next person but Cadbury is going to another level completely. To begin with they partnered with Nails Inc and created two limited edition nail varnishes and now they have gone one step further by creating a limited edition range of toiletries, which have been created by Anatomicals, will mimic the flavours of the edible treat.

Truffle Bath Crème, Hazelnut Exfoliating Wash and Toffee Body Butter… I think it’s a brilliant idea. I wouldn’t buy it but the next step possibilities are endless. Before Kraft came along Mr Cadbury turned a working factory in to Cadbury World, although over the years the entrance fees have gone up and up and the free samples have become less and less but it is still a massive success. The way things are going I wouldn’t be surprised to see a whole range Cadbury Spa’s popping up all over the world – Whisper treatments anyone?