Avid Apprentice viewers out there will know that we’re now half way through series seven of the reality TV series. With just six glorious weeks left until Lord Sugar invests £250,000 in a business co-owned by the winning contestant, I thought it would be interesting to revist my recent experiment looking at the share of voice each contestant has been getting online.
As mentioned in my last blog post, I’ve setup a search to monitor for mentions of “Apprentice” and each contestant’s full name. Consequently the results could be skewed if people don’t mention the contestant’s full name or the TV programme.
Week Two saw the contestants develop mobile applications for the sugary one, with Team Logic losing the task. Not only was estate agent Alex Britez Cabral fired, he was also the most talked about contestant. Alex was closely followed by Leon Doyle, Jim Eastwood, and Melody Hossaini, as you can see below.
In the third episode of this year’s series, Al asked the contestants to source ten products for the Savoy Hotel. Unfortunately for the contestants on Team Logic this proved to be too tasking, and as a result scouse optician Gavin Winstanley was shown the door. However, he wasn’t the most talked about contestant. Leon Doyle, the fast food entrepreneur and University of Huddersfield graduate, took that title, with Jim Eastwood following closely behind.
Foot massages and spray tans were the order of the day in week four. Team Logic lost again, with creative arts entrepreneur, Felicity Jackson, hailing a taxi for one. But despite her best efforts, Edna Agbarha stole the limelight online, with many of us twittering away about her antics. For the fourth week running Helen Louse Milligan was the least talked about contestant. As Nikki Grahame would say – ‘who is she??’
In week five the Sugarmeister unleashed the contestants on the cats and dogs of Great Britain as they sought to sell pet food. Team Venture took the (dog) lead, leaving Team Logic in the firing line. Both Ellie Reed and team leader, Vincent Disneuer, got it in the neck in a sensational double firing. But it was Jim Eastwood that got the public’s tongue wagging. Mystery contestant Helen barely got a mention.
In this week’s episode the ‘sugar monster’ asked the teams to build junk collection businesses. Just £6 separated the two teams, but it was enough to see Team Venture lose its winning streak. Business Psychologist, Edna Agbarha, was given some food for thought when she was sent packing. Edna was the most talked about contestant this week, followed by Zoe Beresford and (unchained) Melody Hossaini. It seems not much was said about Helen or Natasha, whoever they may be.