I’ve got a thing for QR codes and like spotting creative examples being used effectively in marketing, for good or bad. In Soho this afternoon, this combination of QR code and street art caught my eye.
Made up of over 700 images and pasted to the wall, the poster was a pain to scan. When I finally got it, the link was to a Youtube channel for a band Clean Bandit. Seeing how difficult it was to scan, I can’t imagine that it would generate many click-throughs, but the piece itself is a great bit of street art. Even if it isn’t effective for driving traffic, it still more interesting than traditional band poster flyposting.