Every two weeks Speed runs a national media insight session that celebrates the success of client exposure in national newspapers and broadcast media. It scrutinises what journalists working in that media are writing about, and what profile, opinion and feature opportunities there are. This week we had some star results. Well done to @klswan @SimranMaini @Lisa_Corbridge @samueljevans.
Here are a few snippets:
On 9 January, Netflix, the popular US TV and film streaming service launched in the UK, giving our client ANT Software, a digital TV specialist, the opportunity to air its opinion on the connected TV market. Result: Five pieces of national newspaper coverage in January: Telegraph: Netflix launches in Britain, How Netflix and Lovefilm are reshaping movie rentals, Connected TVs will be the norm in 2015 and Blockbuster exclusive rentals target Lovefilm and Netflix.
On 18 January, we pitched a story about the opening of Associated Press’ new news bureau in North Korea – the first international news bureau of any agency in North Korea. The story was centred on the recent death of Kim Jong II, explaining how Associated Press writers and photojournalists can work in North Korea on a regular basis, documenting the people, places and politics Korea across all media platforms at a critical time in the country’s history. Executive editor, Kathleen Carroll appeared live on BBC Radio 4’s The Media Show, while other coverage was spread across the news hour slot on BBC World Service, Daily Mail, The Independent The Guardian and the BBC.
On 22 January, Phil Packer, founder of the British Inspiration Trust appeared on Sky News Sunrise. Phil talked about his 2012-mile walk this year and his vision to build a ‘centre of excellence’ for young people facing adversity. Sky News is broadcast to an average 1.5 million people.
On 23 January, Tesco Beauty’s Skin Wisdom Day was featured in a fashion and beauty article in the Daily Express designed to help Brits beat the January blues.
On 25 January, The European Commission outlined planned changes to EU data protection rules that included a ‘right to be forgotten’ clause. Jonathan Gale, CEO of NewVoiceMedia, talked about why Facebook and cloud computing companies are better positioned to adopt the legislation – BBC World News
On 27 January, John Micklethwait, editor-in-chief of The Economist, was interviewed on CNN’s World Business Today programme. John spoke live on the issues discussed at Davos, and where the world’s economy now stands compared to at the previous World Economic Forum. CNN airs to 200 million-plus homes in 200 countries.
I’ve never run a session yet that hasn’t celebrated both the art and science of newsjacking, and the insight behind strong creation of a client’s own headlines. Well done to the team.
