While watching the Twitter stream from #Multimania this morning I saw a photo from Aral Balkan (@aral) of a presentation showing a tweet from Andrew Sampson (@sampsonian) about Ryanair and the cost of a trip.
This wasn’t the usual Ryanair complaint about being charged £5 for two bits of bread, or £30 to print out a boarding pass. This was something much more sinister.
Andrew’s tweet read:
“Ryanair exhibit A. Looked up fare yesterday, total £123.00. Returned today and fare is £237.00. Flushed cookies. Fare back to £123.00.”
What this means is that Ryanair has purposefully tracked when Andrew’s visited the site, looked at a specific fare and not made a booking. Usually this sort of thing is done for targeted advertising across other sites, but Ryanair it seems has something else in mind. The next time Andrew visited the site to look at the same fare he had look at previously, Ryanair had hiked up the cost. I assume this is to get a customer to worry that the cost will go up further and book a trip there and then.
While I’d like to think that Ryanair are the only ones doing this, unfortunately, I’m sure they’re not alone. I’m going to do some investigating to see what might be occurring with cookies and other travel sites. Stay tuned….