March 11th, 2010 by Chris McCrudden

The Speed Exhibitionist Manifesto

No, it’s not another post about the dubious pleasures (or should that be self-pleasuring?) of Chatroulette. We’re talking about culture here.

You’ve heard of culture, right? It’s that stuff they talk about on Radio 4 between The Archers and documentaries on credit default swaps. Theatre, music, paintings, dance, all that. The fact is that we’re spoilt rotten for culture, here at Speed towers: the National Gallery’s over the road, likewise for St Martin in the Fields and the National Portrait Gallery. Yet, like most lazy Londoners we never seem to use any of these world-class resources. Indeed I totted it up the other day and when we do leave the office, we’re most likely to visit All Bar One or The Japan Centre.

Now I don’t have anything against beer and sushi – they’re two of humanity’s greatest inventions – but it seems a great shame to miss out on cultural London. So as Speed’s creative director, I’ve decided it’s high time to start up a programme of regular cultural outings for people at the company.

So (at the risk of sounding like an early 20th century Italian Futurist) here it is: -

The Speed Cultural Manifesto

1. We will do something cultural at least once a month.

2. Outings will be over lunchtime or in the evenings (so people can still get to All Bar One if they’re exhibiting cheap rose withdrawal symptoms)

3. Outings will be in central London and we’ll be free to go at 8.30 (we all have homes to go to, after all)

4. We’ll try to do free events at first – just to prove that not everything great about central London comes with a massive price tag

5. It’s a Speed event, but everyone’s welcome – bring your friends

6. The event can be about anything….apart from PR. We all love our jobs, but it’s a big world out there filled with wonderful ideas. So let’s use this as an opportunity to appreciate them and forget about press releases, social media and the sometimes fraught relationship between hacks and flacks

So there we have it. Currently, voting for the first Speed cultural event is leaning towards attending one of The Science Museum’s legendary Lates on 31st March, but we’re working on a calendar of possible activities. You can see it here, if you’re interested, and all suggestions are welcome – as long as they’re reasonably clean. We’re not Chatroulette, after all.

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March 8th, 2010 by Chris McCrudden

Love is a four-letter word

According to Huey Lewis and the News, “The power of love is a curious thing, Makes one man weep, and another man sing”. But if he was writing that song now it’s more than likely there’d be a verse about the internet.

Because online dating is smoking hot. What once was a slightly shameful affair that allowed C++ programmers to find a Thai bride without ever leaving their terminal is resolutely mainstream. And it’s even a social event. As anyone who lives with a single female under 30 will know, there’s very little a group of hungover women like doing more on a Sunday than bitching through the profiles on  Mysinglefriend.com, Match.com and Guardian Soulmates while Hollyoaks plays in the background.

But what if you have more…specialised interests in the love department? Mainstream dating sites are great if your tastes in relaxation extend to a hot bath with aromatherapy oils, but this puts you in a difficult position if you’d rather fill the bath with wallpaper paste. And as an opening gambit on Match.com, there’s probably no better way of getting yourself blocked than being too specialist too early. For example: -

Hey,

How r u? Ur pretty and like Snow Patrol – the perfect combination! Fancy coming round to mine sometime and playing in a paddling pool full of custard?

Gary x

It’s therefore no surprise that along the more ‘vanilla’ dating sites has grown a more shadowy (and infinitely more interesting!) ecosystem of what we might term ‘niche interest dating platforms’. And here are some of our favourites.

The Speed Top Five sites for Specialist Dating

1. Paganpartners.co.uk

Ever wanted to date a Druid? Think Love is…sharing a cauldron? Well, look no further. The chances of getting a church wedding out of this site are nil, but white robes are a lot cheaper than a wedding dress.

2. Platonicpartners.co.uk

True love waits – forever according to this site. Ideal if you’re looking for spiritual repose with a soulmate: useless for a quickie, which brings us on to…

3. Illicit Encounters

Nothing can be said on this site that its ruthlessly opportunistic PR team hasn’t already press released and sold in to the Daily Telegraph. The sidecar for the bike (fnar!) that is married love, Illicit Encounters is ideal for those of you who always cheat at Patience and want to extend that idea into your marriage.

4. Latter Day Saints Mingle

Are you a Mormon whose too tired after a day of relentless good-natured smiling through people shutting doors in your face to meet your future spouse at a teetotal barndance?  In that case Latter Day Saints Mingle is for you. Disappointingly this site is not sponsored by an Osmond, nor does it have a ‘looking for more than one wife’ polygamy option.

5. Dwarf Date

It’s official: good things do come in small packages.

Thank you and goodnight.

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March 2nd, 2010 by Chris McCrudden

Share and share alike

Inspired by m’learned friend John Brown’s post on the Chatroulette craze (here),  I  thought here and now was a good time to talk about a somewhat contentious trend: Sharing. More specifically, with the internet in the middle, where does our privacy end and the public (and, by inference,  publicity) begin?

There’s a good summary of differences in generational attitude to privacy by David Aaronovitch here, but the argument boils down to this. Some people think social networking encourages us a kind of social pornography, where we let everything hang out to such an extent that they lay bare our relationships, financial and professional lives to anyone who cares to look. This, they say, is a bad thing.

Those on the other side, take a more pragmatic view given that it’s pretty unlikely that the social media genie will go back in the bottle now.  They contend that if you’ve grown up to live your life with an audience, it’s normal and we should just get on with it. After all, plenty of ideas about our society that we now take for granted as unambiguously good – for example, democracy or the abolition of slavery – were once thought daring or downright immoral. Why should sharing your life with the internet be any different over the long-term?

So far so black and white. As usual, however, the truth probably lies somewhere in the middle. And take a deep breath now, because here comes the history.

The argument that the kind of communal life we can now live online via Facebook, Twitter et al is an unprecendented shift for human interaction is total bunk. Humans have lived within tight-knit communities that watched one another, shared stuff with one another and (more on why this is important below) judged one another’s actions since before we came down from the trees. The 19th and 20th centuries may have splintered those kind of bonds by physically breaking up geographical communities, but geographically neutral social media can help restore them.

The ‘campaigning’ spirit we also see on social networks – for the NHS or against everyone from Trafigura to Jan Moir – is also a sign that this kind of communication encourages people to think of morality as being a collective rather than individual concept. Again, this is a very old notion, dating back to pre-Reformation Europe, when a ‘good’ or ‘godly’ person was someone who did good deeds rather than think good thoughts, which was where the Protestants parted company with Catholics.

So it’s an old argument. Am I ‘myself’ what I think I am, or am I happy to be what my network (or community) sees? And if my conception of myself comes partly from other people, is it possible for privacy to exist?

But what relevance does all this have to Chatroulette?

More than you’d think. I’d say that Chatroulette is the exception that proves the rule about online communities. Because it isn’t one. Functional communities are self-regulating. They set rules, whether these are spoken or unspoken, and people who transgress those are punished by social exclusion. I don’t sleep with my brother’s wife because I value my relationship with my brother. And I don’t make racist comments on Twitter because I know these would insult my followers and I value their respect. As humans we’re attuned to set boundaries for sharing what is appropriate.

Chatroulette is different. It doesn’t matter whether what you do on it is polite, rude or downright offensive because it’s a random interaction that has little chance of getting back to your own network. There’s no punishment for not playing nice, so many people don’t.To purloin a hackneyed phrase: “what happens on Chatroulette, stays on Chatroulette”.

Privacy, like time and space, is relative. And we’ve had millions of years to deal with that.

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March 2nd, 2010 by Chris McCrudden

Trending Today – Ian Paisley

If you live in the UK, you’ll find that one of the top ten Twitter trending topics this morning is the Presbyterian firebrand preacher and all-round enemy of liberal modernity, the Reverend Ian Paisley.

I’ll repeat this. IAN PAISLEY is trending on Twitter. Alongside #savebbc6music and the Playstation 3 apocalypse.

This amuses me. That is all.

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February 23rd, 2010 by Chris McCrudden

Trending Today – Justin Bieber

You may not know who he is yet, but Justin Bieber is a 16 year old Canadian R&B singer, and he’s trending very hard right now on Twitter (see the stats here, courtesy of What The Trend).

Regardless of whether an artist best described as a cross between Justin Timberlake and Miley Cyrus makes you want to scream in girlish delight or horror, the Bieber phenomenon reads like a social media fairy tale. He was discovered on YouTube by a record company executive after Bieber’s Mum uploaded videos of him singing to the site, ostensibly so that farflung friends and family could see her boy in action. This early online hype led to a bidding war between Usher and Justin Timberlake to sign Bieber (Usher won), and he went on to record 2009’s second best-selling debut album in the US, just behind the all-conquering Lady GaGa.

From these seemingly humble beginnings, Bieber now has 1.8 million fans on Facebook, his videos attract 5 million views apiece on YouTube and the widget below gives you an idea of how his teenage fanbase uses Twitter as an extension of playground popstar adulation.

That’s the official story anyway. Whether Bieber’s rise to fame is down to serendipity, or just the same kind of hothousing of talented children that’s already given us Beyonce Knowles, Venus and Serena Williams, Britney Spears and, erm, Jimmy Osmond, is a moot point.

Bieber’s current record sales are good, but not astonishing. What is phenomenal, however, is the level to which his fans’ use of social media to share their enthusiasm for Bieber, leaves an enormous footprint over Facebook, Twitter and YouTube, and turns a Canadian hit into a global sensation. The excitement may not last, but chances are the blurring of boundaries between official and fan promotion is here to stay.

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February 11th, 2010 by Chris McCrudden

In Memoriam: Alexander McQueen

As of today, Britain is a less creative place, as we learn the awful news that Alexander McQueen has died at the age of 40.

So before the full three-ring media circus rolls into town, and the gossip-mongers, sensationalists and those who think posting :-( on Twitter is an acceptable simulacrum for grief, take over the story, let’s remember why he was great in the first place.

The term “enfant terrible” was often bandied about when McQueen’s name was mentioned. This is usually a backhanded compliment aimed at people who are all mouth and no trousers, but in McQueen’s case he quite literally rose to fame by reinventing the trouser. His ‘bumster’, the trouser for wannabe flashers everywhere, was derided at the time but appeared just before hip-hop, emo and other street looks sent  the waistline hurtling south.

Aside from the occasional shock tactics, however, McQueen’s work as a couturier and designer was startling and beautiful. He took the staid perfection of the Saville Row tailor and blended it with the same feel for the absurd and theatrical that made Vivienne Westwood and John Galliano so successful. Some of his most recent work includes the ‘Alien’ shoes that Lady GaGa teeters around on in the video for Bad Romance.

It was this synthesis of wildness tempered with discipline that made his work so exciting. And what we’ll sorely miss.

Alexander McQueen, best collections

R.I.P. Alexander McQueen. We hope you rest in peace.

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February 9th, 2010 by Chris McCrudden

A passion for fashion

New York Fashion Week kicks off this Thursday and out there in the Big Apple right now, the tussle among fashionistas for catwalk show tickets probably makes a rugby scrum look like a corps de ballet.

Nowhere outside of the royal courts of 19th century Europe do seating plans matter more. The closer you are to the front, the closer you are to God. Or, more accurately, to the designer’s celebrity muse, who increasingly wears their most bankable new design because she gets more publicity than the clothes ever do.

Fashion blogger Bryanboy’s Twitter stream is probably the best introduction to the Byzantine intrigues required to bag a front row place at a show. Yet what’s most interesting about all this is why it should still matter when these supposedly exclusive shows are all over the internet.

Burberry Menswear 2010

Luxury fashion brands like Gucci and Dior might be latecomers to the online table (and even they’ll probably only eat a cube of cheese), but their YouTube channels do something very clever. They increase the visibility of products most of us will never touch without making them feel cheap or overexposed. Online video is cheaper than 20 pages of ads in Vogue, reaches more people and extends the lifespan of what are monstrously expensive half hour junkets.

But more important than all of this – it’s not the same as being there. This kind of online promotion doesn’t replace the experience, it whets your appetite for the real thing, and pushes up the demand for catwalk show tickets up to feverish levels.

High fashion still has a lot to learn about doing business, but it can teach businesses a lot of things about desire. And desire is what makes people confuse want with need and reach for their credit cards.

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February 9th, 2010 by Chris McCrudden

Eager beaver

More Twitter, I’m afraid, and this story’s a bit too old to be a trend, but it’s still too delicious not to comment on. Late on Friday afternoon last week, Vodafone_UK’s account caused an online storm of outrage after tweeting: -

“VodafoneUK is fed up of dirty homo’s and is going after beaver.”

I’ll leave the homilies about how dangerous it is to leave managing massively important customer communication channels in the hands of interns or ingrates to other bloggers. But I will ask you one question.

Is it right that, as a gay man, I’m more offended by the misplaced apostrophe than the homophobia?

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February 8th, 2010 by Chris McCrudden

Trending Today – Superbowl 2010

Ever since Ridley Scott ripped off 1984 and launched the cult of Apple, the Superbowl has been all about the adverts. And at $3 million for a thirty second spot, it’s the kind of real estate Donald Trump would trade his weave in for.

This year’s crop of Superbowl advertisers, however, are also maxing out their use of social media, trending hard on Twitter while sitting at the top of YouTube’s ‘Most Watched’ charts. But is there anything ‘super’ about the Superbowl ads themselves? Let’s have a quick browse…

Doritos

Doritos have clocked up more than half a million online views for this suite of four ads. All deploy the familiar trick of making snack food acceptable by suggesting that the heterosexual males who consume it are less intelligent than small children, dogs and psychopaths wearing samurai outfits made of corn chips. Hmmm.

Kia


“I may be a post-ironic cartoon mascot created to make a car manufacturer look cuddly and increase traction on social media, but I still like bowling. This makes me a regular guy.”

Prince Of Persia

Jake Gyllenhall’s first popcorn-movie starring role. Not that you can hear him for the explosions and ominous drumming. I’m not entirely sure this is a comment on the film itself, or the quality of his ‘English’ accent.

What have we learned?

They mightn’t be an inspiring bunch, but are the low production values of Superbowl 2010 ads a sign of shrinking budgets or changing channels?

Were the Doritos ads, for example, a TV campaign or an attempt to kickstart the viral sharing of ‘LOL! The kid hit him!’ moments on social networks? Given how hard they’re trending at the moment, it’s easy to see how effective social media can be at wringing extra value from your ad spend.

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February 8th, 2010 by Chris McCrudden

File under ‘Creative’

Welcome to Speed’s Creative blog. A new space on Speed’s websites where we’ll be talking about creativity (obviously), trends and things and ideas we like.

It’s a work in progress, as all blogs are, but we hope you like it.

In the mean time, please enjoy our fabulous 8-bit Test Card.

{{nl|Eén van de eerste kleurentestbeelden die ...
Image via Wikipedia
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