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January 19th, 2012 by David Bell

Bloodbath on the high street: what technology can help retailers out?

What a terrible few weeks it’s been on the high street. Comet sold for £2 and Blacks, Past Times and Peacocks all on the books of the administrators. Sure, even in the good times there were retail failures but it does seem that we’re looking at a high street that’s fundamentally changing and increasingly losing out to online only players in certain core segments.

Could technology at least go some of the way to help the high street fight back? Here’s three that might:

Contactless payments: just this week Waitrose announced that following successful trials it is rolling out contactless payments to all its stores. This allows payments of £15 or under to take place without the need for a PIN. Just tap on the terminal and you’re off. I tried it at Tesco today, not only does it have good novelty value but it does impact on queuing times, making the whole process slightly more ‘fun’ (to the nerd in me anyway!) quicker and convenient.

Mobile payments – these come in many forms, most people immediately think of near field communications (NFC), which is the same as above but the NFC chip is in your phone, not your card. That’s a little way off in the UK although it’s taking off in other countries (take a look at this excellent BBC Click piece). What is here and now is mobile app based solutions which enable customers to buy and pay for products on the move. One of my clients, Mobile Money Network is already doing this for retailers including Carphone Warehouse, Thorntons, Goldsmiths and the Liam Gallagher fashion chain Pretty Green.  It gives these retailers more options to reach customers and promises in store marketing and ‘off the page’ sales opportunities to come.

In store WiFi – by this I don’t mean setting up a router like you would at home, retail grade WiFi is about offering customers high speed connectivity whilst engaging them in store via carefully targeted promotions and info as they move around the store. As well as immediate sales opportunities retailers can also use the analytics generated from the WiFi solution to understand their customers better – how long do they spend in store, what aisles are popular, are they finding it easy to find stuff? Ultimately it should mean a better experience for both customer and retailer. Wicoms is one such company that’s already offering retailers solutions in this space.

Whilst there’s no silver bullet  a combination of any or all of above could make a big difference in terms of new opportunities to sell, boosting efficiency and finding out more about their customer base.

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December 2nd, 2011 by David Bell

Jeremy Clarkson and the non ‘story’ of the week

There have been many established experts commenting on the public sector strike this week but none has garnered more media attention than Jeremy Clarkson calling on striking workers to be “shot in front of their families”. At the last count, complaints to the BBC topped 20,000. Yet where did this pearl of policy come from? A cabinet minister? Nope, the host of a TV programme about cars and established wind up merchant who’s other gems have included:

The only people who can’t navigate instinctively are women and anyone trying to find Malpensa airport in Milan.

The only person who looked good in a 4-seated convertible was Adolf Hitler

I don’t understand bus lanes. Why do poor people have to get to places quicker than I do?

I don’t often agree with the RSPCA as I believe it is an animal’s duty to be on my plate at supper time.

Of course he didn’t mean it (indeed he subsequently came out and said so). The fact that it has become such a ‘story’ is largely down to vested interests in the trade unions and left leaning media to distract from the catastrophic failure of the strike.

Top Gear is the highest grossing brand for BBC worldwide, the commercial arm of the BBC which principally makes its money from selling programmes oversees. This has helped grow record profit to £160m. That’s £160m that doesn’t need to be funded from our licence fees. Those that are calling for his head (including many that actually work for the BBC) need to think about that and whilst they do so, get a sense of humour and perspective.

Thanks to http://www.jeremyclarkson.co.uk/jc-top-gear-quotes/ and http://www.inquisitr.com/2783/the-best-jeremy-clarkson-quotes/ for the quotes.

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June 3rd, 2011 by David Bell

Can newspapers make online pay?

Online and apps is the future of the newspaper industry and print is dead right? Well if that is to be the case then newspaper owners will have to get better at monetising the content. Recent financials from the Daily Mail General Trust bring this into stark reality.

The Daily Mail is widely regarded as being the content kings of the newspaper industry – its website is the highest read out of all the UK national newspapers and it continues to grow strongly with almost 66 million unique visitor numbers in  March. This was 68% higher than March 2010 and averages a daily 3.7 million unique visitors.

So by any standard the visitor numbers are a stellar success but what about the commercial figures? This is where it gets interesting. Across its entire newspaper operations, advertising revenues were up 2% at £183 million. Yet print display advertising (mostly in Metro and the Daily Mail) constituted the lion’s share of this at £148 million and classified rose 5% to £26 million. Online, although it increased 50% only constituted £8m of this – a fairly insignificant 4.3% of the total.

Therein lies the challenge – how to make this content pay. Currently whilst a market exists for display advertising (most if it fuelled by high street retailers keen to get their punters into the shops at the weekend) the concern for newspaper owners is less. But the day is quickly coming when most of us won’t look at print newspapers anymore. What then? On these figures, online ads won’t fill the gap.

May 10th, 2011 by David Bell

Over Skype’d? Why Microsoft spent $8.5 bn

So just why has Microsoft paid a whopping $8.5 billion (or ten times earnings) to acquire Skype today? In my view it’s a canny move simply because of the amount of platforms that Skype can be use and integrated with.

It’s a ready-made competitor to Apple Facetime which will surely help it shift Windows mobile handsets – something it has struggled to do. Want to make cheap video or voice calls direct to your Outlook contacts with one click? No problem Microsoft will integrate the functionality as soon it’s able. What about video chats from your Xbox 360? Again, this will be easy to do and will also keep out of reach of competitors such as Sony and Nintendo (if it chooses to do so). Microsoft software is also used extensively within personal video recorders so there’s every chance Skype will be bundled within there too.

So in short, it’s a platform grab which is likely to have massive ramifications. Apple and Google are unlikely to be pleased but Nokia, HTC and other Microsoft partners are likely to be pretty chuffed.

May 5th, 2011 by David Bell

Location, location, location

The privacy / location debate was again ignited this week with news that Apple has fixed the bug that supposedly meant that the geographic location of its user’s iPhones and iPads could be mapped over the course of a year.

When this story first broke mid April my reaction then, as it is now is ‘so what’? Most smartphone users willingly hand over this location information anyway. Four Square and Facebook are the obvious examples in the social networking space but download pretty much any smartphone app these days and it will ask you if you’re happy to submit your location details. In the main this is simply to improve the way one interacts with the app – there’s no point you searching for a restaurant and it gives you eateries in Berlin, when one’s actually in Bolton at the time.

Of course, the distinction (and it is a crucial one) with the Apple situation is that users haven’t opted in to this process. However, we don’t necessarily ‘opt in’ to allow mobile phone companies to track our movements or Transport for London to record our Oyster Card data but they still do it anyway.

The furore around this issue has been much less compared with the Google Street View privacy controversy a couple of years ago. Sure, the issue was slightly different but it could just be that we’re moving to a world where we accept that in most cases we recognise that providing location information brings more benefits than negatives.

April 11th, 2011 by David Bell

Will Wikileaks herald a new era of information democracy?

Today I attended the CIPR Social Media Conference, and very interesting it was too. The line up of stellar speakers included Thomas Knorpp, Digital Media Manager at Sainsbury’s, Gary Gale, Director of OVI Places at Nokia and by way of an interesting twist on the former we also had Dominic Burch, Head of Corporate Comms at ASDA. Before you ask, no, there weren’t any fisticuffs between the two!

Of particular interest to me was a session by Euan Semple on Wikileaks. Whilst working at the BBC Euan was one of the first to introduce social media tools into the organisation. He was lucky enough to meet Vint Cerf, one of the founders of the web to ask him ‘has the Internet become a good or a bad thing’, his reply: “it’s just a thing” – a platform that can be used for good or bad intent.

Essentially Euan argued that Wikileaks was both a wake up call and an accident waiting to happen. He rightly pointed out the ridiculous situation of the US state department calling for ‘its data back’ when the situation had clearly spiralled out of its control. The upshot he belies is a new era of a new ‘information democracy’ where the public is free to pry into activities the Government and other organisations get up to in our name. He argues that potentially the global banking crisis wouldn’t have occurred had this regimen existed.

Whilst I agreed with a lot of his views, I still think that there is a lot of information that still needs to be carefully guarded and which could unfairly tarnish reputations or even cost lives if released into the public domain without going through responsible media channels first. In the UK we do at least have the Freedom of Information Act – this for me strikes the right balance between being able to query the authorities on certain information but to do so within the correct parameters.

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February 21st, 2011 by David Bell

Apple: why the media industry needs common sense to prevail

Last week Apple courted controversy by announcing plans to take a 30% cut of all revenue that media companies accrue through selling content on the iPad and iPhone. Their take of subscription revenue overnight will rocket from nought to nearly a third. Peter Preston in this excellent Guardian article pointed out that this would make iPad editions almost as expensive to distribute and sell as print copies.

It’s not only this, but by forcing all subscriptions through the App Store it means that Apple has effectively banned content providers from having a direct relationship with its customers. It’s a breath-taking, arrogant move from Apple that dramatically moves the goalposts.

Media companies, many of which already operate at a loss had pinned great hopes on the growth of tablets offering a more profitable way for punters to consume their content. Now they may need to think again, at least as far as the iPhone and iPad is concerned.

There is some light on the horizon. Just one day after Apple’s announcement, Google launched its One Pass payments system for Andorid which will take just 10% of revenue. Eric Schmidt, its CEO called it “very publisher friendly…we basically don’t make any money on this.”

I for one hope that common sense prevails. Producing quality content costs money and it’s simply not fair that Apple, merely for providing a platform and system for payments (albeit a very successful one) can take 30% of everything. The future of the media industry depends on content providers and platform providers to find a model that suits both parties.

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February 14th, 2011 by David Bell

Has Nokia jumped from one burning platform to another?

It was a busy week for fallen mobile giant Nokia last week. On Tuesday its CEO Stephen Elop declared in a memo to staff that it was standing on a burning platform. The proposed remedy followed swiftly on Friday with the company announcing a partnership with Microsoft.

Before the alliance was announced Google vice-president Vic Gundotra poured scorn on the deal by tweeting “two turkeys do not make an eagle”. Investors were also less than impressed and Nokia’s shares finished Friday 14 per cent down on the basis that it was a far better deal for Microsoft than Nokia.

What’s puzzling is why Nokia decided to nail its colours to just one (unproven) platform. HTC and Samsung both have a mixed portfolio of Android and Windows Phone 7 devices and according to analyst firm IDC achieved smartphone unit device growth of 258 per cent and 438 per cent respectively in the last quarter of 2010. Samsung also sells its own apps through both platforms so it’s not as if Nokia would have to have killed off its Ovi store had it taken the Android route.

Either way it will be a fascinating battle to watch. At the moment it’s difficult to see how Nokia can re-gain its former hold on the mobile market but by finally ditching Symbian it has at least taken a step in the right direction.

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October 12th, 2010 by David Bell

The biggest story of a lifetime?

Breaking genuinely massive stories is every PR’s dream but how often do they actually come around? By ‘massive’ I don’t mean relatively interesting stories, which have had a sprinkling of PR star dust to make them stronger than they would otherwise have been, but genuine, huge stories of global significance.

Over the last couple of weeks, the team here at Speed have been heavily involved in breaking the Stuxnet computer worm story on behalf of Symantec. This is a suspected state-sponsored cyberwar attack on Iran. Even the notoriously secretive Middle Eastern state has confirmed the infection has been found on computers at its Bushehr nuclear facility.

The campaign has largely been driven from the UK and resulted in unprecedented coverage for Symantec. From the front page of the Financial Times, to The Economist, BBC online, TV and radio, Sky News and Channel 4 news as well as every broadsheet national it has been spectacularly successful and a joy to work on. It’s also been an interesting exercise to see how key titles like the FT and BBC can drive the news agenda. For instance, from speaking with journalists from rival media outlets, many told us they had seen the story reported there and there’s no doubt this helped underline its credibility and strength.

Even within Speed towers there has been those that say “it’s such a big story you had to get loads of coverage for it didn’t you?” Well yes and no. This is the kind of story that because it’s so controversial could easily have back fired on us had we not got the messaging right, which I think we collectively did. It’s also one which took a lot of explaining to all of our key media. It’s a highly complex threat and required enthusiastic pitching and a detailed walk through by the team as to its significance and how it has evolved. One very high profile news outlet for instance wasn’t going to cover the story until Speed explained it to them. They then sent a camera crew to Reading to film at Symantec’s security operations centre and put a reporter on a plane to Jerusalem to cover the story.

All in all it’s been one of the most enjoyable and rewarding periods of my career and we look forward to gaining even more lovely coverage for a very interesting client.

August 16th, 2010 by David Bell

iPhone 5 to feature NFC?

Could NFC or near field communication be heading to the iPhone 5? Apple has just announced that Benjamin Vigier, a renowned NFC guru has been hired as product manager for mobile commerce. But what is NFC and why should we care?

In a nutshell, NFC is a tiny chip within a mobile device which allows us to pay for small purchases (say, under a tenner) by simply waving our mobile phone in the general direction of a NFC reader. Payments are instant and secure and mean that the days of digging around in our pockets for change whilst at the bar could effectively be at an end. No more shrapnel at the end of a night out, no more holes in pockets, no more coins down the side of the sofa.

NFC is not new, boffins at the Dutch semiconductor company NXP had the standard approved in 2003. Barclaycard users will be familiar with it through the innovative Visa payWave on certain credit cards. However it hasn’t taken off on mobile phones as planned, largely because the big players in the industry haven’t reached a consensus on how to deploy the technology.

Could Apple now lead the way and finally extend the benefits of this pretty cool technology to the rest of us?

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