May 10th, 2010 by Gerry Grewal

Why don’t staff love workplace collaboration tools?

Stuart Roberts in a recent Silicon.com article asks why so many organisations fail to translate people’s love for social networking into the widespread use of workplace collaboration tools.

He makes a great point. One of the biggest reasons is that IT departments rarely, if ever, first ask employees what tools would be useful and secure buy in before something gets deployed.

At Speed Towers over the past month or so, we’ve tested a number of online collaboration tools, both free and paid for, with clients and for internal projects. Overall, we think they can be highly useful depending on the project and there are some fantastic tools out there, but equally there were some which left us feeling flat and frustrated. (Contact me directly if you want to know what we REALLY thought of them!).

We’ve outlined some likes and dislikes below based on our collective thoughts.

Likes:

• Some of the tools are excellent at helping you communicate with clients, suppliers and colleagues who can’t access the same shared server; They could bring significant productivity savings for companies who regularly work with partners or suppliers outside of their IT network. We think that makes them particularly useful for PR and marketing people who can be working with multiple parties on various projects

• Most are relatively quick and easy to set up, and many offer free packages so you can trial them on smaller projects first – which we’d certainly encourage!

• Some of the online collaboration tools we tried are pretty intuitive to use. However, some are a little bit clunky. Again, trialing some of the free tools will help you get a better understanding for what’s likely to work best for you

Dislikes:

• Our biggest bugbear was with one collaboration tool which routinely failed to save changes to the documents which had been inputted by different users. This created confusion and made the process more time consuming than it needed to be. We’d suggest trialling a few different collaboration tools on a test run first, before choosing one for an important project

• Some are tools are worryingly user unfriendly. We were actually surprised that vendors haven’t created templates for workspaces to make the process easier for people who might think of trialling them. For example, for a PR or marketing consultant, an events template could be highly useful.

If you any contributions of your own please let us know.

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April 23rd, 2010 by Gerry Grewal

Digital PR demands discipline

There can’t be a PR agency in the UK that doesn’t have clients who remain snow blinded by social media. They know the internet offers a world of new opportunities for the creation and sustenance of positive influence and engagement, yet they don’t know where to start or where the best routes to value lie.

Social media doesn’t change the way in which human beings communicate. If anything it offers the potential to simplify communication by cutting out ‘the middle man.’ You can see social networks in action around the bar in a pub every day. And in this context the person with the most influence and the greatest reputation is not a Facebook geek, but landlady stood behind the bar.

The conventional approach of media relations no longer works alone. The media required to engage with an audience is now diverse: print media, social media, all kinds of media. And all of this is not only confusing, it’s bloody difficult.

We’ve seen the rise of specialist social media or word-of-mouth agencies to address this emerging opportunity. They have a role, but it is just one piece of the new jigsaw. More traditional firms have attempted to drag their antiquated techniques into online environment creating confusion in their wake.

PR agencies have taken three distinct approaches to social media:

- The creation of a team to focus exclusively on social media programmes. Potentially short term, not inclusive and creates a silo of expertise

- Hiring a high profile individual or small team to handle digital assignments. Likewise not inclusive and silos expertise

- Building skills throughout the organisation and integrating digital into a client’s campaign where it’s appropriate – Speed’s gig

The PR industry is undergoing a radical modernisation. If you work in the PR industry and want to continue working in the industry you need to equip yourself with digital skills in order to help clients integrate digital PR into their broader communication effort.

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March 11th, 2010 by Gerry Grewal

Who should pick up the Nobel prize on behalf of the ‘Internet’?

The internet is among a record 237 individuals and organisations nominated for this year’s Nobel Peace Prize, championed by the Italian version of Wired magazine. PR stunt? Probably. But given Barak Obama was awarded the prize last year, anything is possible…

If it does indeed win it will be the first time an inanimate object has been awarded the prestigious prize. But who would pick up the award? Whilst no one person can truly be credited, here are some possible suggestions:

– Sir Timothy John “Tim” Berners-Lee seems an obvious choice. A British engineer, computer scientist and MIT professor credited with inventing the world wide web

– Leonard Kleinrock was the first person to write a paper on the idea of packet switching which is essential for the Internet to work

– Larry G. Roberts created the first functioning long-distance computer networks in 1965 and designed the Advanced Research Projects Agency Network (ARPANET), the seed from which the modern Internet grew, in 1966

– Bob Kahn and Vint Cerf invented the Transmission Control Protocol (TCP) which moves data on the modern Internet, in 1972 and 1973. If any two people “invented the Internet,” it was Kahn and Cerf – but they have publically stated that “no one person or group of people” invented the Internet

Who do you think should pick up the prize?

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March 10th, 2010 by Gerry Grewal

It’s a (wo)man’s world

We had a bit of a desk shuffle at Speed towers this week, and suddenly I find I’m the only woman on my pod, surrounded by a team of testosterone filled men.

Now, don’t get me wrong. I love it. I love the blokish banter (in fact, the niche dating web site blog from earlier this week was as a direct output of it), there are no occasional emotional outbursts (unless they’re originating from me) and they’re not that bad at making tea either.  To make it all the more interesting, I’m the boss (okay, joint head of the technology team here at Speed).  Now what I wondered is, is it really that unusual for a woman to be the boss of a team of men in today’s tech PR industry? I’d like to think things have moved on, but I suspect that in far too many PR agencies it’s men who land the top jobs – for whatever reason.

I really do hope things are changing, as it’s quite good fun from where I’m sitting…

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February 1st, 2010 by Gerry Grewal

My wings are a shield of steel…

You can only imagine my horror when my talk of Batfink in a brainstorm this morning was met by blank faces from the younger Speedsters.

However, after some careful research I have now educated the team and am pleased to announce that due to a revival on CBBC this need not be a problem in the future. PHEW

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December 8th, 2009 by Gerry Grewal

Thank you very much

After the Royal Parks Half MarathonIt’d be fair to say I’m a bit tired as the end of 2009 draws in.  On Sunday 6th December I completed a 4k run – the last in my year of running.

For some strange and unusual reason at the start of this year I set out to run as many 5orgnaised runs as I could fit in. At first I was aiming for 5k or 10k distnaces…then Sophie Hodgson convinced me to chuck a half marathon in there.

As extra motivation I opted to do it all in the name of “charidee”. Supporting my local residential cancer hospice, Isabel Hospice who do an amazing job, which I have unfortunately seen up close and personal, and Cancer Research UK.

Despite times being tough everyone has been very generous and I’m delighted to say I’ve raised some pretty good funds this year for my local hospice, and Cancer Research.

Here are my vital stats for 2009:

- Officially ran 55.6 miles 

- Officially walked 10 miles
 
- Longest run – 13.1 miles
 
- Did a whole lot more in the name of training
 
- Raised £1,135 for Isabel Hospice
 
- Raised £500 for Cancer Research
 
- Gave up alcohol for 4 months in total!! (poss the biggest achievement of all)
 
Thanks again to EVERYONE who supported me.
 
Now what to do in 2010?
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November 10th, 2009 by Gerry Grewal

A tough time for graduates

The Sunday Times is running a series charting the trials and tribulations of a group of graduates looking for jobs in the current job market. One poor young man was forced to belt out Wonderwall in a first round interview with a telecoms company. Another walked up and down Fleet Street, London, for five days wearing a sandwich board advertising his eagerness to work. More worrying still, some 300,000 new graduates entered the market this summer and thousands of them are still jobless.

It’s a tough time for graduates, or indeed any young person looking for a new job. A degree is just one of the tools that helps in getting into your dream career, but it doesn’t guarantee you a job or success. Hard work, proactivity, persistence and a willingness to go above and beyond the call of duty can get you much further. For example, I started out as a receptionist in a PR agency upon leaving University – a job I did for well over a year. Nine years later I was appointed joint head of the technology practice at Speed. There are many different ways into the career of your choice. Graduate schemes needn’t be the end all and be all.

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October 29th, 2009 by Gerry Grewal

Bring back the office Christmas party

In case you didn’t know it’s just 56 days until Christmas. At a time when most people probably need a drink to help them forget about the recession, the fact that money is tight and that MJ is no longer with us, we find that the office party has been culled. The BBC, for example, has pulled the plug on Christmas parties “in light of the economic climate”. Meanwhile, Lloyds Bank is reported to be spending £2 million on entertainment in the run up to the holiday season. Ahem.

At Speed, we’re having a relatively modest affair, but are taking the team out for dinner and to throw some shapes at Floridita in Soho. I, for one, think it’s really important that companies show their appreciation to staff for all their hard work over the year. There’s nothing better for staff morale and bonding.  We all let go for once, forget about work, have rambling, slurry conversations which provide some titillating gossip for the next few weeks, and end the evening by doing the moonwalk across the dancefloor.  I’m looking forward to it already.

Bring back the Christmas party.

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September 23rd, 2009 by Gerry Grewal

URL hell

@Review_Eagle picked up on a story from one of our clients yesterday. They kindly Tweeted about it and included an automated digg link.

Maybe it’s time that automated URL generators thought about filters!

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September 17th, 2009 by Gerry Grewal

Innovation please, but not change…

We like to think we’re forward thinking, don’t we? I’m mean, just look at us all Tweeting away as if we’ve used it all our lives.  We’ve even managed to master scanning to email direct from the new printer

But there was uproar all around Speed Towers yesterday when we found out that our beloved tube map had been changed!

Oh yes, we love our innovation and gadgets…but don’t mistake that for us liking change. Luckily for us, it would seem the mayor is rethinking his actions  if the @MayorofLondon Twitter feed is to be believed. We may be able to sleep soundly once again.

We can only hope people, we can only hope.

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